Emily Bir

Vice President

Emily Bir specializes in public affairs, crisis communications, and media relations.

Prior to joining LS2group, Emily served as the director of public affairs at the Michigan-based Templar Baker Group. While there, Emily worked with national and statewide clients on public affairs and media relations campaigns. Additionally, Emily advised Michigan political candidates on communications strategy and media outreach.

Throughout her career, Emily has worked with private and public sector clients, including Fortune 500 companies, trade associations, and corporate companies on media outreach and local engagement.

Emily’s experience includes advocacy and public relations efforts on behalf of clients and issues across the energy industry including for solar, hydrogen, HVDC, and developments. Additionally, Emily has extensive experience in international affairs and within the agriculture industry, advocating on behalf of pork producers. She has also worked with manufacturing companies to advocate on behalf of their issues and throughout the environmental permitting processes.

Emily works to creatively grow local media coverage and achieve advocacy goals by collaborating closely with her clients. As a result of this approach, Emily once created a bacon vending machine that charted more than 1,100 positive news stories and 6,500 social media mentions within a few weeks.

Emily started her career in political communications in roles with the Michigan Attorney General, State House of Representatives, State Senate, and Michigan Republican Party. Emily worked closely with elected officials and candidates to sharpen their messages and ensure appropriate campaign communications strategies.

Emily earned her undergraduate degree in communications from Michigan State University, where she also played on the tennis team. Emily and her husband, Michael, currently live in Spring Lake, Michigan, and enjoy spending time on the lake.