Holmes Murphy is a privately held insurance brokerage firm headquartered in Waukee, Iowa. Holmes Murphy needed to increase its brand recognition by inserting its experts and thought leaders into discussions regarding insurance industry trends.
LS2group leads Holmes Murphy’s public relations, communications, and media efforts on a variety of fronts. This includes thought leader interviews with journalists affiliated with business journals, daily print, and industry publications. It also involves crisis communications and secured earned media coverage. LS2group efforts consist of developing media pitches and opinion pieces specific to the insurance industry and the unique expertise Holmes Murphy offers across multiple markets. Relationship building with local and industry media and an extensive thought leadership campaign allow LS2group to build a positive, well-respected brand for the brokerage.
LS2group has worked extensively with Holmes Murphy to develop its thought leader program and media training in multiple states. This included custom thought leadership media trainings to more than 30 top executives across the Holmes Murphy markets.
Additionally, our team helped lead media and crisis communication trainings with a Holmes Murphy employee in the following Holmes Murphy office locations: Omaha, Kansas City, and Des Moines. These trainings allowed for both the Holmes Murphy thought leaders to prepare for media and Holmes Murphy clients to gain valuable communication skills.
In addition to our media efforts, LS2group also provided public relations services for a 2-hour basic training and live scenario seminar to develop and implement strategies to respond to violence in the workplace. Scott Smith, Iowa Municipalities Workers’ Compensation Association (IMWCA) Loss Control Representative, led the training with Holmes Murphy. LS2group was able to secure radio, print, and TV coverage for this event by developing a media advisory and calling attention to this important topic.
Due to LS2group’s relationship building with the Des Moines Business Record, we were approached by the Business Record about featuring Holmes Murphy’s new office location for their cover story on a worker- and tech-oriented space. This story covered seven pages in the Business Record. LS2group was also successful in getting the Business Record to run a story on the Holmes Murphy ART method as well as Max, the office dog. Max joined the office following Holmes Murphy’s research finding that office dogs reduce stress, heart rate, and blood pressure, in addition to boosting morale and making employees who work alone feel less lonely. Also, people are perceived as more friendly and approachable when a dog is present in the office, and it’s likely to increase cooperation and other positive behaviors among members of work groups.
Additionally, LS2group has worked to promote Holmes Murphy’s leadership program called The Brainery. It is tailored towards the millennial generation, introducing them to the insurance industry and providing them with the skills they need to succeed. LS2group developed a pitch for this initiative and it sparked a trend story in the Des Moines Register. Coverage also resulted in the Des Moines Business Record and the Midlands Business Journal in Omaha.
LS2group efforts have secured well over 100 earned media hits ranging from articles to press release publications to opinion pieces in multiple markets including: Des Moines, Cedar Rapids, and Davenport, Iowa; Dallas, Texas; Kansas City, Missouri; Sioux Falls, South Dakota; Omaha, Nebraska; and Scottsdale, Arizona.