Sep 30

Preparing Clients for Media Interviews During the “New Normal”

Sitting down for an interview with a news reporter was stressful before the world entered a new normal. However, since COVID-19 hit, interviews have not slowed down as news stations and publications look for more content. While some interviews are still taking place in-person or over the phone, a majority of interviews now take place…

Oct 14

Make Your Media Pitches Stand Out

2020 has brought on unforeseen challenges for the communications field. Though journalists are strapped beyond their means, they are still expected to produce in-depth stories. A survey by Cision found 22% of newsrooms viewed staffing and resources as their biggest challenge in the past year. This presents an ample opportunity for public relations professionals to…