Medium Marketing & Recruitment

challenge

Medium is a social publishing platform that allows people to easily write and share content, plus engage in meaningful conversations around ideas and storytelling. Since Iowa is often the epicenter of national political activity and discussion, Medium approached LS2group to activate Iowans with thoughtful content surrounding the 2016 caucuses and presidential election on a Medium publication.

solution

LS2group recruited Iowa activists from both political parties to contribute to a Medium publication, Middle of Nowhere, Center of Everything. This collaborative social media experience focused not only on politics, but also on important policy questions and unique cultural aspects of Iowa. Iowans and political observers from around the country continually engage in the conversation on Medium to share their thoughts on what’s happening on the ground in Iowa leading up to the 2016 election.