Hyperion Field Club New Member Packet

challenge

Hyperion Field Club, a local country club in Johnston, Iowa, prides itself on providing quality golf, sports, and fitness facilities with social activities in an inclusive environment. Hyperion had a goal of gaining new members, but needed materials that spoke to their target audiences in the greater Des Moines area, specifically families and young professionals.

solution

LS2group worked closely with Hyperion to more clearly define its target audience, conducted marketing research on local competitors and country club trends, and created messaging that would resonate with potential new members. Once the audience and messages were defined, LS2group developed new member materials for Hyperion that were friendlier, more inviting, and resonate more with young professionals and families to drive membership.